Social media currently has around 3.96 billion users worldwide, with a 4.8% increase from last year. As more people are diving themselves into social media and spending almost 2 hours 24 minutes a day on social media, as a content strategist or a creator, it must be your constant struggle to create nothing but the best always.
Are you struggling to engage the audience with your social media content? Have you given a lot of effort to creating content but didn’t get the engagement you planned to get?
Here are some expert tips to simply keep your audience nailed to your content. Sounding clichéd? But we mean it for sure, as these tips can make your audience see and engage.
1. Keep it Short
Short and crisp content is the key when posting on social media. A user spends hardly 3-5 seconds on a post if it is not engaging. That’s why it is crucial to be able to express yourself concisely. This is one of the keys to success in creating social media content.
2. Create Info-based Graphics
As per research, people remember visuals 65% more than a bland text. So, try creating infographics. Moreover, as per research, 45% of marketers already use infographics. However, another 38% plan to use them for the first time in 2022.
When creating graphics:
- Showcase the main points of your content
- Make your content shareable.
- Use tools like Photoshop or Illustrator if you have a knack for graphics. Otherwise, you can try Canva or Piktochart to get quality graphics, even if you are not a pro.
3. Be a Storyteller
People love stories. You can tell your user how good your brand is. Suppose you can create a relatable story and also include their conflict. In that case, you can beat your peers easily. If you can convey how your product can offer solutions to your target audiences’ problems, that will be the best approach. Your audience can easily relate to your content and will engage with your content instantly. This can be done through videos easily. Otherwise, you can link your blogs too.
4. Keep it Relevant
Customers love relevant content. It can be sad, angering, realistic, or even humorous. In addition, you can try out memes as they easily draw attention to things that the audience is frustrated about.
Points to follow are:
- Speak about customer’s pain points
- Follow trends
- Share a personal experience or challenge
- Touch their emotions
Research your competitors and get an idea of what works for them. But always try to produce something unique in its concept.
5. Utilize User-Generated Content
If you are not getting any fresh ideas, allow your customers to generate content on your behalf. For example, create a contest, write an engaging campaign or create a social media challenge. They can do wonders for your business as they are highly interesting.
Recently Apple’s Shot on an iPhone campaign challenged customers to click photos with an iPhone 13 or iPhone 13 Max using the macro function, and they created some hashtags. It created a roar on social media as entries kept coming even after closing dates.
6. Customer Testimonials
Testimonials or reviews can help your business a lot. They can be extremely engaging content for social media. Reviews and testimonials can greatly impact the brand’s reputation.
It’s interesting to note that 67% of customers make their buying decisions after reading customer reviews or testimonials. So, this can be a great tactic. Use good graphics or short videos to draw the attention of your target audience towards these reviews or testimonials.
7. Create Beautiful Graphics
Do you know that our brain can process images and videos 60,000 times faster than any particular text? So, when planning your social media content, team it up with some beautiful branded graphics.
8. Use Hashtags Well
Too many or too few is something that doesn’t work here. Use relevant hashtags. You can also create a brand or unique hashtags and can popularize them. Do extensive research and choose low and high competition for optimized reach.
9. Repurpose Existing Content
This is a great way to bring back the audience to your website. You can share blogs on your social media. At times, you can re-share them with some catchy lines. You can take blog quotes and make the graphics. Also, audio clips or podcasts of the same can be tried.
You can also use quotes from influencers in your blog or social media content. Also, you can credit them for the quotes you are using by mentioning them. Then, tag them on social media and also link to your content for better reach.
Follow these expert tips to create social media content that is genuinely engaging to your audience. Are you not sure where to get started? Then, get in touch with us. We can help you craft engaging social media content to get more traffic and customers.
