People generally perceive search engine optimization (SEO) to be a technical matter. They look at various places to get the best expertise to “fix” their website, so that it comes in the good books of major search engines.
You never thought SEO to be like this, but this is the truth
1. SEO is more about human psychology than technology. So, you cannot call some expert to “fix” your site for once. Optimization is a constant process. It is about knowing why and how people use a particular set of words called “keywords” while searching online. It is about digging out people’s needs, wants, and worries, and strategizing in a manner that gives them solutions.
2. SEO is not about your business, it is about your prospects. So, blowing your trumpet won’t do. You need to work on making your website likeable. For this, you must know what visitors want and like.
3. SEO is about increasing your product or service sales, not just website clicks. If nine out of 10 visitors leave your website without buying or subscribing, then even first rank won’t have value for long. What use are visitors when they don’t do business with you?
4. SEO thrives on keywords. Forget persona and stuff here. Usually, businesses commit a mistake by working hard in strategizing around persona. However, it’s the keywords that searchers use. SEO strategy should revolve around them.
5. SEO is an intelligent move. It is not just a technical step. Hiring affordable SEO services is not the end of the job. You need to get involved in setting specific and realistic goals. Don’t just revolve around clicks, page views, and rankings. You must also work on increasing sales, conversion rates, and profits.
6. SEO is not some cost-cutting measure. If you think like this, then, sadly, you haven’t yet learnt what exactly this marketing technique is. SEO is about adding value to your website and treating it like a haven for customers. They come here and get solutions. They buy your product or service and make a difference in their lives or mood.
Your website is alive
To understand the importance of SEO better, you must perceive your website as a live salesperson who works 24×7 to represent your business. Search engines are media through which your website can face the world. Until and unless you impress the search engines, it is difficult for you to show your presence online.
It is the harsh truth that websites not existing in the first page of search results are considered almost non-existent. Web browsers go beyond the first page only when they are unable to find relevant information in the first page, which is rare. It is also seen that, in case they don’t get what they find in the first page, they change the keyword to get another set of top 10 results. They still don’t bother to look on page two or beyond.
Looking at such a trend, affordable SEO services become inevitable. This is the world where only the top ones are known to exist. Make sure you are one of them.
